The sponsorship package will provide a new way for Paterson’s to complement its ‘everyday treat’ message and highlights shortbread as being fit for everyday life, not just for Christmas.
Says Allan Miller, sales and marketing director of Paterson Arran, said: “The show’s lunchtime audience exactly fits with our consumer.
“We have been working closely with our customers to encourage shoppers to enjoy our brand as both a seasonal treat or anytime throughout the year – being less than 3% saturated fat, Paterson’s is a tasty, guilt free treat.”
Source: Paterson’s
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