PepsiCo has acquired plant-based superfood brand Health Warrior for an undisclosed sum, as the company aims to keep pace with changing consumer demands.
Health Warrior produces a range of products made with superfood ingredients such as chia seeds, including protein powders, protein mug muffins and protein bars.
The acquisition is the first investment led by PepsiCo’s The Hive unit, which it launched in August to develop emerging brands to meet changing consumer needs and deliver sustainable, long-term growth.
PepsiCo says that the transaction will further expand the company’s nutrition portfolio, allowing it to offer consumers additional options in an exciting growth category.
Al Carey, chief executive officer of PepsiCo North America said: “We’re thrilled to welcome the innovative Health Warrior brand to the PepsiCo family.
“We continue to position ourselves at the forefront of changing consumer preferences and trends. This acquisition helps us increase our presence in the nutrition bar category, which is an attractive growth space.”
Health Warrior chief executive officer Shane Emmett. “We’re fired up to join PepsiCo and continue to put nutritious options within reach of significantly more people.
“With a shared mission to help create healthy relationships between people and food, PepsiCo is the ideal partner to bring our nutrient-dense, plant-forward offerings to even more consumers and considerably accelerate Health Warrior’s growth. This is the whole reason we started the company.”
Seth Kaufman, president of PepsiCo North America Nutrition, who oversees The Hive added: “This will enable us to continue building the Health Warrior brand at a deliberate and sustainable pace and to leverage its entrepreneurial expertise and talent to benefit our broader portfolio.
“Health Warrior is a nutrition-forward trailblazer that can provide great insight into high value categories and consumers while benefitting from our expertise and resources to bring plant-based nutrition to more people.”
© FoodBev Media Ltd 2019