Researchers examined social media posts across Twitter, blogs, comments, videos, Facebook, forums and mainstream news to determine overall sentiment and specific conversation drivers related to each sugar substitute.
The team examined perceptions around the most discussed side effects and benefits of each substitute, including general health perceptions, potential to cause cancer, headaches, effects on vision, weight gain/loss, memory loss, toxicity and other factors.
Researchers also examined sentiment around the most discussed food and beverage categories and companies—including Monsanto, PepsiCo, Coca-Cola, gum brands, flavoured water, direct sugar replacements (Splenda, Spoonful, Equal, NutraSweet, Truvia) and others.
Findings from the study include:
Source: Loudpixel
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