Velcro has teamed up with confectionery manufacturer Perfetti Van Melle for the introduction of new Mentos pure fresh gum wallet packs featuring its Press-Lok closure system.
Perfetti Van Melle, which also produces Chupa Chups and Smint, has integrated the sensory closure to ensure the chewing gums stay fresh.
Available in fresh mint, spearmint, and watermelon flavours, the wallet-sized packs contain 12 pieces of sugar-free Mentos.
Velcro said that the Press-Lok closure has a thin profile ‘so consumers can easily fit the small package into their pocket or handbag’.
The Press-Lok uses hook-to-hook technology, and is made especially for the flexible packaging market. With a squeeze of both sides, it aligns to create a secure seal that consumers can feel and hear.
Velcro Companies vice president of marketing and innovation Jurjen Jacobs said: “Our partnership with Perfetti Van Melle is an exciting step for us; it marks the first time our Press-Lok closure is used on a confectionery product in North America.
“These closures allow for efficient, slim packaging that keeps items fresh and makes them more transportable, which both candy manufacturers and consumers will love.”
Perfetti Van Melle vice president of marketing Sylvia Buxton added: “Perfetti Van Melle is always innovating what confectionery can do in order to meet consumer expectations.
“With the Velcro brand trademark on our packaging, we’re providing extra value to our customers who can be assured that their favourite Mentos gum is sealed securely and easily in its package.”
The product will be available in the US from November.
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