Pernod Ricard USA has released a range of Malibu-branded sparkling malt drinks to offer a refreshing beverage option for casual occasions.
With an ABV of 5%, Malibu Splash is packaged in 12oz slim cans and available in four flavours: strawberry, lime, passion fruit and pineapple.
“We’re excited to grow our fan base with this ready-to-drink product and bring consumers everywhere a taste of summer and a splash of fun,” said Troy Gorczyca, brand director, Malibu.
He added: “We know consumers want simple and refreshing-tasting drinks for casual occasions with friends. And with Malibu being the #1 most-talked-about rum brand in summer 2019 and seeing the healthy growth over the last few years, Malibu Splash is a great opportunity for us to bring the refreshing taste of summer that consumers love to a new, innovative product that is easy to enjoy.”
Malibu Splash is sold in 4-packs with a suggested retail price of $8.99 and in flavour-variety 8-packs for $16.99.
Last year, Pernod Ricard updated the can and bottle designs for its Malibu portfolio to feature a more contemporary look.
© FoodBev Media Ltd 2020
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