Pernod Ricard supports Loliware’s edible straw launch

Pernod Ricard USA has partnered with US-based start-up Loliware to support the launch of Loliware’s edible straws in an effort to cut down on plastic waste.

Loliware’s hyper-compostable, fully-edible Lolistraws are made from materials derived from seaweed, and Loliware claims that the straws could help the movement to eventually replace single-use plastic straws.

Earlier this year, Pernod Ricard claimed that it would stop the use of single-use plastic straws and stirrers throughout its business, and this partnership will form a part of this strategy.

As part of that pledge, Pernod Ricard asked its global affiliates to ensure that single-use plastic straws are not used at any Pernod Ricard events in the future.

John Tran, Director of Sustainability & Responsibility at Pernod Ricard USA said: “We are excited to see where the relationship takes us. Plastic straws can have a large environmental impact to marine life and oceans.

“Eliminating our use is only half the battle; offering alternatives that reimagine how straws are made, used, and converted to energy is the next step for genuine transformational change.

“Supporting Loliware is part of our commitment to a low-carbon, circular economy.”

Loliware co-founders, Chelsea Briganti and Leigh Ann Tucker added: “Our world needs a radically new approach to our daily consumption of single-use plastics which too often go to landfill.

“Our solutions transform disposables into ‘plant fuel’ through composting, or ‘human fuel’ through consumption.”