Italian brewer Peroni has released a series of six collectible cans with designs that recreate some of the brand’s historical labels.
The limited-edition packaging options will be available from this month until October in celebration of the brand’s 170th anniversary. Peroni will bring out two can designs every month, inspired by its packaging from the 1910s, 1930s, 1960s and 1980s.
They include a can design from 1910 with a red background and six-pointed star logo that was used by the brand to represent the various elements that go into the beer making process. The cans from the 1930s feature bold graphics, as well as blue and green backgrounds, but only after the Second World War does the packaging begin to show signs of its current iteration.
To celebrate the milestone year, Peroni will also hail its achievements in sustainability.
Since 2005, the company, founded in Vigevano in Lombardy, has reduced its water consumption by 45%, saved 6,000 tons of glass and maintained a recycling and reusing rate of 99% across its entire beer making operation. Today, 80% of the paper and cardboard, up to 75% of the metal and more than 70% of the glass used to make the brand’s various packaging formats are made from recycled materials.
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