Pillsbury Baking to launch Funfetti Oreo baking range

Pillsbury Baking has unveiled a line of Funfetti Oreo baking products, bringing together “two of America’s most iconic and beloved brands”.

The five new products include a vanilla-flavoured frosting which, like the rest of the range, features Oreo cookie pieces.

Pillsbury Baking is also launching a vanilla creme-flavoured cake mix, Funfetti Vanilla Premium Cake Mix with Oreo Cookie Pieces, alongside a dark cocoa flavour variant, Funfetti Chocolate Premium Cake Mix with Oreo Cookie Pieces.

Meanwhile, Funfetti Premium Brownie Mix with Oreo Cookie Pieces and Funfetti Buttermilk Pancake & Waffle Mix with Oreo Cookie Pieces complete the line-up.

“Funfetti fans have been adding Oreo cookies to their baked creations for years, and we’re thrilled that we can celebrate those baking mashups with this new portfolio of products,” said Dan Anglemyer, COO of Hometown Food Company, which acquired the exclusive US rights to Pillsbury-branded shelf-stable baking products in 2018.

“Funfetti is a celebration of fun, surprise moments and continues to grow in popularity as families spend more time baking together at home. Whether you’re biting into a cupcake with colourful sprinkles or enjoying real Oreo cookie pieces on top of a brownie, Funfetti creates delicious, fun moments for the whole family – and we’re excited that Funfetti and Oreo will help make more.”