Pladis has expanded the portfolio of its Go Ahead snacks brand by introducing two new low-calorie snack lines for 2019.
Go Ahead Nutty Crunch is a baked bar with a vanilla drizzle, and is available in peanut or hazelnut variants, while the Go Ahead Fruit & Nut Breaks are cereal bars made with real fruit and nut pieces in two flavours – apricot and hazelnut; and almond, coconut and chia seed– both with a dark chocolate base.
Bars in both ranges contain fewer than 100 calories per serving, and offer high levels of fibre.
Pladis says that the two ranges have been released to coincide with the ‘New Year, New Me’ healthy eating agenda, targeting consumers who are looking for wholesome, low-calorie snacking options.
Christopher Owen, marketing controller at Pladis UK & Ireland, said: “We’re excited to be launching not one, but two new go ahead! ranges just in time for the key New Year sales period.
“We’re really ramping up our presence in the better-for-you snacking category, targeting consumers looking to enjoy convenient, delicious snacks throughout the day.
“Our current portfolio typically appeals to those seeking morning sustenance, whereas the introduction of nutty crunch will target consumers looking for a ‘better for you’ afternoon pick me up.”
“We’ve noticed trends for wholesome ingredients and low-calorie options, and with two in five people (41%) purchasing go ahead! because our snacks are low in calories, we believe there will be strong consumer demand for the introduction of these great-tasting, under-100-calorie snacks.”
Go Ahead Nutty Crunch will be available in packs of 6 x 19.5g bars with a suggested retail price of £2.29, while Go Ahead fruit and nut breaks are available in packs of 5 x 20g bars at a suggested retail price of £1.99.
Both lines will be available nationwide from major retailers from January.
© FoodBev Media Ltd 2019
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