Pladis is expanding the product portfolio of its Jaffa Cakes brand by introducing the new bite-sized Jaffa Cakes Nibbles line.
Coming to the UK in January 2019, the Jaffa Cakes Nibbles range will feature bite-sized chocolates consisting of the brand’s signature zesty orange centre and light sponge, coated in milk and dark chocolate in a bite-sized format.
McVitie’s Jaffa Cakes Nibbles will be available in both a 100g sharing bag and a 39g on-the-go packet, and Pladis claims that the range has been released to appeal to consumers who are seeking a convenient sweet treat at any time of the day.
Emma Stowers, brand director for McVitie’s at Pladis UK & Ireland said: “Jaffa Cakes Nibbles will enable consumers to enjoy the much-loved snack like never before.
“This new and exciting concept is a total game-changer for the brand and Jaffa Cakes fans alike.”
“We know the UK loves Jaffa Cakes, with over 1 billion being eaten every year, and we’re confident the brand-new format will appeal to a new generation of Jaffa Cakes Nibblers and help to unlock new consumption moments.”
“Our current pool of loyal shoppers are buying Jaffa Cakes four times every year on average, which has helped us to grow value sales +5.6% year-on-year.
“We’ll look to drive an increase in regular purchases with the new Nibbles format, while capturing incremental sales from 18-34-year-old ‘social explorers’ who are passionate about food and wanting to enjoy a sharing snacking treat.”
Both the 100g and the 39g packets will be available nationwide from major retailers in the UK from 7 January 2019, with suggested retail prices of £1.50 and £0.69.
© FoodBev Media Ltd 2019