Just nine months after launch and after an investment of well over $1 billion, US-based coffee pod machine maker Keurig Green Mountain has pulled the plug on Keurig Kold – its mix-your-own carbonated soft drinks maker.
FoodBev Media’s Bill Bruce takes a look at reasons for it’s failure explaining while consumers seemed to embrace the concept of mixing their favourite drinks at home, they didn’t like the $370 price tag, the size of the machine and how long it took to noisily make each drink.
Recorded, produced and hosted by: Bill Bruce and Darren Wood
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© FoodBev Media Ltd 2021
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