Beverage dispensing firm Lavit secures investment from Branded

Beverage dispenser manufacturer Lavit has secured an undisclosed investment from Branded Strategic Hospitality (Branded), an investment and advisory firm focusing on technology for the hospitality sector.

Lavit’s counter-top dispensing solutions provide a range of cold beverage options on demand, allowing users to customise factors such as carbonation and flavour.

The dispenser manufacturer received backing from Coca-Cola European Ventures last year, and this further investment will reportedly help to expand the company’s position within the hospitality sector.

According to Lavit, its dispensing platform offers over 25 flavours, some of which feature functional elements such as minerals and vitamins. The dispensers utilise recyclable aluminium EcoCaps to produce flavoured beverages, which operate similarly to coffee capsules in coffee machines.

Lavit chairman & CEO John Uhlein said: “We look forward to working with the team at Branded Strategic Hospitality in introducing the Lavit technology to the hospitality sector.”

Branded co-founder and managing partner Jimmy Frischling, added: “Lavit is truly a cooler, water cooler. Beverage Innovation has been a key area of focus for Branded and we specifically want to promote wellness and sustainability.

“As business owners, it’s our responsibility to help our employees and consumers make easy and better choices and part of that includes our desire to do well by having people drink well.”

According to Branded, its investment in Lavit was part of a wider $10 million funding round.