Flavoured pork crackling producer The Snaffling Pig has expanded its distribution by securing two feature listings.
The gifting jars are now stocked in Selfridges’ Oxford Street store and the flagship Fenwick store in Newcaste, with a view to roll out nationwide in the coming weeks. Fenwick will stock the 350g barbecue, habanero and perfectly salted; while Selfridges are offering a larger range of flavours including maple, perfectly salted, sweet chilli, pigs in blankets, black pepper and barbecue.
The Snaffling Pig Co’s new distribution is in addition to existing listings with Not on the High Street, Shops by My Supermarket, Ocado and over 500 pubs and bars UK-wide.
Fenwick food hall buyer Adam Barber said: “We’re thrilled to be stocking The Snaffling Pig Co. in our food hall. It’s great to be working with an independent company who are passionate about putting a modern twist on this tasty, classic British snack. The jars of crackling will definitely stand out on our shelves and we’re sure our customers will love them.”
Andrew Allen, CMO and co-owner of The Snaffling Pig. added: “We couldn’t think of a better way of supporting our mission to take pork crackling to places it’s never been before than having our jars sit proudly on the shelves of two of UK’s finest stores. We’re hugely excited to be working with them and for the opportunity to reach a whole new audience of snafflers.”
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