The agreement marks Powerful Yogurt’s first wave of expansion beyond the United States.
“From day one Powerful Yogurt has resonated with a global audience and we’re very excited about this first international expansion that will meet demand in the UK and Ireland markets,” said Powerful Yogurt founder and CEO Carlos Ramirez. “We are proud to have created a brand that translates worldwide and look forward to continuing to expand internationally as we pioneer the ‘dairy for men’ category.”
Irepak will produce Powerful Yogurt in Ireland with the same all-natural standards and recipe guidelines that have been critical to the company’s success in the US market. Irepak plans an initial rollout of four flavors, including plain, banana, mango, and strawberry.
“Irepak is delighted to be teaming with Powerful Yogurt at such an exciting juncture – not only in Powerful Yogurt’s impressive growth trajectory but also at a point when the European market for nutrition products is experiencing double digit growth,” said Irepak managing director Robert Doyle.
In addition to its high protein content and a serving size that is 50% bigger than the average US yogurt presentation, Powerful Yogurt is all-natural, fat free, gluten free and kosher.
Powerful Yogurt was named ‘Best Yogurt’ in FoodBev Media’s 2013 Dairy Innovation Awards across an international field of competitors – and the company features on the cover of Issue 50 of Dairy Innovation magazine.
Launched by Powerful Men LLC in March 2013, Powerful Yogurt’s first year sales are on track to exceed initial forecasts by more than 75%.
Hear an interview with Carlos Ramirez, or see an interview with Sarah Goldthwait on FoodBev.com.
Source: Powerful Yogurt
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