The redesigned packs will roll out across the entire Princes juice range, including its 1-litre pure juice variants and juice drinks, of which pure juice accounts for 5.3% volume and 6.1% value of the branded From Concentrate ambient juice market.
The new cap provides better grip and improves pouring. It also gives consumers more convenient storage options as it can be laid flat without any spillage.
Joanna Watling, marketing director at Princes, said: “This is an important investment for Princes as we have responded to consumer needs and completely transformed our juice packaging. The new visuals give the products better standout on-shelf and communicate the 100% pure message more effectively, and we are confident that the new resealable caps will be popular and drive repeat purchase and category growth.”
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