In 2011, Asia-Pacific led the global market with a share of 40%, followed by Europe and North America in terms of revenue.
Probiotic dairy products are expected to command the highest market share among all the probiotic foodstuffs, accounting for almost 80% in the year 2011, reaching a market size of almost $23.93bn by 2017.
The biggest markets for these products are Europe and Asia-Pacific. The North American market has gradually opened up to these products in the recent past and is expected to grow at a CAGR of 7.0% from 2012 to 2017, the biggest contributor being supplements and specialty nutrients.
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