UK-based natural fruit punch company Punchy Drinks has launched additional flavours and moved to canned packaging.
Adding to its punch of peach, ginger and chai (with or without rum), Punchy Drinks has released two new combinations that both come in alcohol-free or hard versions.
The cucumber, zingy yuzu with a hint of rosemary soft drink is also available as a 4% ABV gin version. Likewise, the zesty blood orange, aromatic bitters and cardamom beverage also comes as a whiskey 4% ABV punch.
The new plastic-free and fully recyclable cans feature paper labels. Retro branding has been created to reflect the complex flavours, with the visuals consisting of an “intricately designed window aiming to align with a positive nostalgic memory”, Punchy said.
Each beverage in the range is vegan, gluten-free and made without preservatives or artificial sweeteners.
“We are hugely excited to share our new brand and flavours as we truly believe there is a real opportunity to capture the fun, enjoyment and sociability of punch while giving people the choice to drink alcohol or not,” said Paddy Cavanagh-Butler, founder of Punch Drinks.
“Our recent success of our crowdfunding, where the target was hit ahead of schedule, confirms the demand and desire for these products. We are offering a new generation of drinkers a new way to drink.”
© FoodBev Media Ltd 2020
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