In the US, Pure Azul Beverage Company has introduced Azulana, a ready-to-drink (RTD) range of sparkling tequila beverages.
Created using blue agave tequila and sweetened with agave nectar, Azulana is available in three flavours: original, lime and pineapple rosemary.
The Pure Azul team conceptualised Azulana after identifying the opportunity to combine the interest surrounding the craft cocktail culture with the demand for RTD beverage options.
The drinks are produced in Guadalajara, Mexico, in a move to “authentically integrate the region’s heritage and history”.
“Our goal was to take a spirit so rich in heritage and offer it in a way that ultimately speaks to today’s modern tequila enthusiast,” said Henry Morita, CEO and co-founder of Azulana. “We are incredibly proud to introduce this contemporary, craft cocktail to consumers.”
He added: “Passionate tequila enthusiasts are incredibly selective about the tequila they choose to consume. At the same time, we live in an age of convenience and are constantly looking for ways to simplify the things that we enjoy.
“Azulana sits at the perfect intersection between these two ideologies – providing consumers with an authentic, artisanal 100% blue agave tequila cocktail that can be conveniently enjoyed without any mixing or shaking.”
Katie Pittman, head of sales and marketing at Pure Azul, said: “Azulana is a new, fun twist on tequila. Our goal is to help others understand that tequila isn’t just enjoyed during a wild night out – with Azulana, it can truly be enjoyed during all occasions.”
Each 12oz can of Azulana is 4.3% ABV and contains 145 calories. The range, which retails for $13.99 per four-pack, is currently on sale in Southern California and will roll out to additional US markets throughout 2019 and 2020.
© FoodBev Media Ltd 2020