Pyure Brands erythritol is the first product of its kind that’s USDA Certified Organic and Non-GMO Project Verified.
“Consumers are demanding lower sugar and improved ingredient transparency,” said Eric Schnell, CEO of brand incubator MetaBrand. “Pyure Brands provides for both through their organic and non-GMO stevia and erythritol. We have seen exceptional results in reformulating our ‘I AM’ enlightened creations line with these top quality ingredients.”
Pyure Brands will publicly unveil its new organic and non-GMO erythritol at Natural Products Expo East.
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