British dairy brand Rachel’s has announced the launch of its organic lactose-free range as it aims to widen its audience base.
The new line provides more variety for those with lactose intolerance in a selection of flavours, including natural and strawberry, which will both launch in October 2017.
Responding to an increasing demand from consumers for free-from products, Rachel’s said the range ‘doesn’t compromise on taste or quality’.
Lactalis Nestle Chilled Dairy marketing manager Daniel Wheeler said: “In light of the increasing number of consumers seeking free-from products, here at Rachel’s we were keen to broaden the appeal of this type of yogurt to a wider audience.
“We wanted to reach those who may have been reluctant to try them before due to their underwhelming taste and flavour.
“The lactose-free category is currently under developed with limited options available for those that are lactose intolerant or simply looking for ways to avoid foods which contain lactose. With many of these consumers being advocates of natural, organic and unprocessed foods, Rachel’s is a natural fit, bringing a touch of luxury to this growing sector.”
The natural and strawberry flavours will be available from 16 October, priced at £1.89 for a 450g pot.
© FoodBev Media Ltd 2024