Snacking start-up Real Handful has secured two landmark listings with retailers Boots and Booths for its nutritionally balanced trail mix snacks.
Boots will stock two of Real Handful’s flavours – mochaccino, and strawberry and cream – across 485 of its stores nationwide, including as part of its meal deal. North west chain Booths will take the same two variants across its 28 upmarket grocery stores. Both products have a recommended retail price of £1.19.
The latest listings are complemented by an entry into the travel sector, with Virgin Trains East Coast stocking the snacks as part of their on-board menu.
Real Handful founder Joe Taylor said: “It’s been a hugely positive first six months for the business with distribution growing all the time and even more exciting plans for the future. I’ve had more Boots meal deals than hot dinners in my time so I’m thrilled that new consumers will have a chance to trial Real Handful as part of a lunchtime mechanic that’s something of a national treasure!
‘’Working with Booths is equally exciting to us: being based in the north west, we’re huge admirers of their stores with the focus on high quality food and drink and amazing customer service. We’re really looking forward to working with them to introduce Real Handful to consumers within a grocery store environment, supported by sampling activity.’’
Taylor developed the six-strong 2016 Real Handful range using natural flavours and high-quality ingredients for a natural and nutritious 40g snack option that delivers on taste. Taylor, who gained experience of product launches when working at Innocent, was inspired to bring Real Handful to market following a trip to the Grand Canyon, where trail mix kept his energy levels high.
Realising that there was a real gap in the UK snacking market for a healthy, balanced and enjoyable snack, he and his wife Carly set about shaking up the status quo and offering consumers something new.
‘’Consumer response has been fantastic,” he added, “validating our assumption that consumers don’t want to compromise on taste when reaching for a healthier snack. It’s a great feeling that big retailers who have taken a liking to Real Handful, have seen their vote of confidence translate into strong sales.’’
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