Halewood International’s vodka brand, Red Square Vodka, has unveiled new creative messaging for its premium offering and introduced two new flavours to market, after announcing an investment into the brand of £1m.
Focussing on usage occasions, the new messaging and campaign will seek to reaffirm Red Square Vodka as the perfect pairing for sharing and mixing with friends. The “Life. Live it. Join it. Make it. Share it.” campaign positions the brand as a symbol of the sociable, the brand of choice for those who bring people together.
Halewood has also launched new sloe berry and toffee flavours; the expanded range gives consumers a versatile vodka, ideal for on and off-trade experimentation. The move aims to capitalise on existing consumer and retail interest in the spirits and cocktail sector, with Halewood International looking to showcase the versatility and variety of its growing spirits range.
Red Square Vodka’s commitment to above the line activity as part of their £1m investment will showcase the updated range to consumers and suppliers via on-trade point-of-sale activity, trade advertisement campaigns, PR campaigns, retail activation and digital/social media campaigns.
Halewood International assistant brand manager Lucy Washburn said: “Following our announcement of the £1m investment in Red Square Vodka, we’re pleased to be able to showcase the new look and feel for the brand. As one of our most recognisable brands, it’s important that we stay ahead of the game and continue to innovate with new flavour variants and standout brand positioning. Our consumers are experimental, so we’re looking forward for them to ‘mix it and share it’ with our new sloe berry and toffee flavours.
“Recent years has seen the vodka fixture stall and a lack of innovation has left the market stagnant, we’re aiming to pioneer greater creativity with the sector and hopefully this relaunch and subsequent above the line support can help inspire consumers and retailers alike.”
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