Simple Cellulose is currently being used in baked goods such as breads, muffins, cookies and doughnuts.
Renmatix has secured a distribution agreement with The Ingredient House for its plant-based ingredient Simple Cellulose.
The two US companies said they see growth opportunities in supporting the clean-label movement with the innovative nature of Simple Cellulose, which has the potential to replace eggs in baked goods.
The ingredient, which was launched by Renmatix last year, is said to exhibit multifunctional benefits in emulsification, texturising, moisture retention and fat replacement.
Derived from pure plant materials and agricultural feedstocks, Simple Cellulose allows food producers to replace eggs and fats as it enhances the efficiency of texturising ingredients and the moisture retention required for freshness extension.
Simple Cellulose has shown advantages in gluten-free and vegan baked goods and its properties are currently being realised in products such as breads, muffins, cookies and doughnuts. Future targets include soups, sauces, meat and dairy products.
Renmatix CEO Mike Hamilton said: “Today we’re happy to be entering a new era in food in which consumer appetite for healthier foods and clean labels is balanced with higher-quality ingredients and cost savings for food producers. This has always been the promise of plant-based ingredients, and the growth and interest we’ve seen just since IFT this summer has been amazing.
“The demand for novel plant-based ingredients like Simple Cellulose, coupled with the proven go-to-market success of The Ingredient House, provides an exciting next chapter for consumers. The relationships and track record that The Ingredient House has with its customer base, combined with the introduction of Simple Cellulose, will further allow it to serve shifting US consumer food preferences and support cost savings in production for its customers.”
Graham Hall, CEO of The Ingredient House, added: “We’re pleased to be joining with Renmatix to bring this unique ingredient to the food market, and our early market efforts will focus on leading bakery manufacturers.
“Renmatix has achieved a true breakthrough with Simple Cellulose, offering multifunctional property benefits and cost savings to the baked goods industry. Given our ability to penetrate a supply position within the leading bakeries in the US and our proven ability to deliver customer growth with innovative products, we expect to quickly realise market success promoting Simple Cellulose across our target customer base.”
Founded in 2006, The Ingredient House operates from offices in North Carolina and New Jersey, distributing ingredients to around 20 countries.
© FoodBev Media Ltd 2019
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