© Mike Mozart/Jeepers Media/Flickr
What makes a breakthrough innovation? For the US, Nielsen sets some good criteria: a new value proposition, $50m sales in year one, and at least 90% of year one sales in year two.
Out of 20,000 new product launches in the past four years, how many do you think achieved this? The answer is 74. 12 were added in 2014. Of these, five were in food, four in drinks, one in personal care, one in household and one in petcare.
The drinks rankings were:
5. Monster Energy – Ultra Monster
6. Mountain Dew Kickstart – PepsiCo
8. Redd’s apple ale – MillerCoors
10. Red Bull Editions – Red Bull
The food rankings were:
2. Atkins frozen meals – Atkins Nutritionals
4. Lunchables Uploaded – Kraft Foods
7. Müller yogurt – Muller Quaker Dairy (PepsiCo)
9. Special K flatbread breakfast sandwiches – Kellogg’s
12. Tostitos Cantina tortilla chips and salsa – Frito-Lay (PepsiCo)
© FoodBev Media Ltd 2024