Restaurant chain Prime Burger has added a new super-hot burger to its menu this Halloween, and is challenging consumers to take on the heat.
The Crazy Ghost burger features onion strings, garlic mayonnaise, lettuce, tomato, onion, fresh chillies and chilli-infused cheddar between two buns, joined by the brand’s prime beef patty. It is topped with ghost chilli salsa, which registers at 1m on the Scoville heat scale – 125 times hotter than jalapeño chillies and as much as three times as hot as a scotch bonnet. The ghost pepper is widely considered to be the world’s fifth hottest chilli pepper.
The new burger, which promises to “blow your mind”, will be available in Prime Burger restaurants until 8 November with a retail price of £7.25. It has been billed as “the scariest burger in London”.
Earlier this month, we reported that Burger King had debuted a new black whopper in time for Halloween, with Kraft Heinz’s A.1. steak sauce baked into the bun. Inspired by the chain’s Japanese Black Burger, feature flame-grilled beef topped with melted American cheese, tomatoes, lettuce, mayonnaise, pickles and sliced white onions alongside the steak sauce and retails in the US for $4.99.
In August, Prime Burger announced that it would replace outlets of Fine Burger Co. in a number of retained, fixed-site kiosks at sites across London – as well as a new, highly prized site at St Pancras International railway station’s newly opened mezzanine-level food court.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial