Finsbury Food Group has announced the launch of its brand new HFSS-compliant brand Baked.
The Baked range will initially comprise five-pack cake slices in two distinct flavours: Lemon Drizzle and Sticky Toffee.
Available to buy online and in-store at Tesco supermarkets, a pack of five slices retails at £1.60. The Baked range aims to provide consumers with a high fibre, low-calorie option, whilst complying with upcoming fat, sugar and salt content regulations.
“When conducting market research for Baked, it was clear to us that there was a lack of variety within the health and wellbeing space, with only Vegan offerings or Malt Loafs available. We recognised an opportunity to develop a standout brand that produces baked goods which comply with the HFSS restrictions coming into play,” commented Daryl Newlands, head of brands and marketing within Cake at Finsbury Food Group.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial