Founded in 2011, Yoomoo is the leading frozen yogurt brand in the UK and has achieved retail sales through supermarkets of £4m from launch in March 2012 to date.
The Yoomoo brand will join the existing portfolio of R&R brands alongside well-known brands such as Kelly’s of Cornwall, Fab and Skinny Cow.
R&R plans to continue its investment in the Yoomoo brand, with £2m above-the-line planned for 2013 to grow awareness and sales as an integral part of its strategy to develop the frozen yogurt market.
Following the acquisition, R&R will extend the Yoomoo at-home range from March 2013 with four brand new flavours and further innovation planned for the future.
Phil Griffin, marketing director, R&R, said: “Yoomoo has achieved an impressive rise within the frozen yogurt sector and we look forward to maximising the potential of the brand through using the resource and experience of R&R to build on the brand’s success.”
Source: R&R Ice Cream
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