After a successful trial in selected UK Budgens stores, Rude Health has secured a listing with Budgens Central Distribution for four of its breakfast cereals; The Ultimate Muesli, Super Fruity Muesli, The Ultimate Granola and Honey & Nuts Granola.
This is the first major distribution deal in the convenience world for Rude Health.
Co-founder Nick Barnard said: “Independent convenience stores are realising that they can’t compete on price with the growing convenience estate of the big four, and are therefore turning to more premium products to set themselves apart.”
Rude Health is a London-based food and drinks company co-founded by Nick and Camilla Barnard. The brand’s cereals will now be available in 171 Budgens stores around the UK.
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