Kellogg-owned Rxbar has introduced a new chocolate raspberry flavour bar in the US as part of a limited Valentine’s edition.
The new bar is made up of the signature base of dates, egg whites and nuts combined with 100% ‘decadent’ chocolate and raspberries.
“Nothing says Valentine’s Day like chocolate-covered berries,” said Jim Murray, president of Rxbar.
Murray added: “With the new Chocolate Raspberry Rxbar, we’re giving fans a better-for-you way to indulge, whether it’s for someone special or to treat themselves.”
Chocolate Raspberry Rxbar is available online and at select whole foods market stores nationwide in limited edition Valentine’s Day packaging while stocks last.
The company is also offering a Valentine’s Day variety pack exclusively online featuring some of its favourite bars such as chocolate sea salt, chocolate raspberry and chocolate cherry.
“Rxbar is well known for their innovative, limited-edition products like their Gingerbread and Pumpkin Spice bars, so we’re excited to offer another unique variety with the launch of the Chocolate Raspberry bar,” said Anna Fagan, global grocery category merchant at Whole Foods Market.
Fagan added: “We know our customers will love both the look and taste of these bars, which feature fun, limited-edition packaging and delicious flavours that stay true to Rxbar’s simple ingredient profile.”
Earlier this month, Rxbar introduced a new mini snack bar line as convenient options, available in two flavours: coconut chocolate and blueberry.
© FoodBev Media Ltd 2021
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