Customers will receive a money-off Sainsbury’s Brand Match Coupon at the end of their transaction if the same basket of grocery branded goods would have been cheaper at either Tesco or Asda.
The advanced system calculates the cost of a customer’s basket of branded grocery goods compared to the cost of the same branded basket at Asda and Tesco.
If the branded grocery basket would have been cheaper elsewhere, shoppers will receive a coupon which is equal to the value of the difference between Sainsbury’s and either Asda or Tesco, depending on which is the cheapest. The coupon can be redeemed in store during their next shop.
Mike Coupe, Sainsbury’s group commercial director, said: “Sainsbury’s Brand Match marks a huge step forward in the supermarket shopping experience and we’re delighted customers in Northern Ireland will be the first to trial it.”
Source: Sainsbury’s
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