“Within a growth category, it’s easy to sit back and champion your existing range and core lines,” said Navson marketing director, Nevid Ahmed. “However, Navson is constantly engaging to develop the brand; to ensure that Saka as a range offers indispensable differences and meets the requirements of the consumer in an ever-demanding market.
“Health and well-being means the category is still in great growth, and consumer demand is high. However, tough economic trading conditions have left many of our compatriots in serious financial turmoil, so it’s a fantastic testament to our strength and the strength of the brand that Saka is striving ahead.”
Source: Navson Ltd
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