Hillshire Brands will be listed on the New York Stock Exchange under the ticker symbol HSH.
The Hillshire name was inspired by the Hillshire Farm brand, which Sara Lee acquired in 1971. Friedrich (Fritz) Bernegger founded Hillshire Farm in New London (US), and his entrepreneurial spirit lives on in the company to this day.
After the spin-off, Hillshire Brands’ Foodservice division will continue to be known as Sara Lee Foodservice.
The company has also adopted a new visual identity to help position Hillshire Brands as a leader focused on providing innovative meat-centric brand and snack solutions, but at the same time, create a distinction between the new corporate name and the leading Hillshire Farm brand.
The identity will be instilled throughout the organisation through signage, stationery and a branded office space currently under construction in Chicago.
Source: Sara Lee Corp
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