Beyond Better Foods has expanded its Enlightened ice cream portfolio in the US with two savoury snack-inspired products.
Limited-edition All That & a Bag of Chips is potato chip ice cream with chocolate chips and a salted fudge swirl. It is available in the west coast of the US through the summer.
Meanwhile, Movie Night bar is popcorn ice cream with chocolate chips and a caramel swirl. “Our Movie Night pint has been a top-performing flavour that has introduced many fans to our brand,” said Michael Shoretz, founder and CEO of Enlightened.
“We’ve often received customer requests for Movie Night in single-serve bar form. We love responding to customer feedback with innovation and are especially proud of this flavour, which is full of caramel and chocolate in every bite.”
Enlightened said the new flavours are an extension of its commitment to innovative flavours, as it aims to embrace “the delicious controversiality of sweet-and-salty combos”.
Movie Night bar is popcorn ice cream with chocolate chips and a caramel swirl.
Shoretz added: “At Enlightened, we are committed to spreading joy through feel-good ice cream – and what’s more feel good than turning everyone’s favourite late-night snacks into ice cream flavours?
“We love surprising consumers with quirky flavours (like glazed donut and marshmallow peanut butter), and our fans love that we create delicious and whimsical ice cream that just happens to be a healthier option.”
Enlightened is the first and largest brand within Beyond Better Foods, a New York City-based company that aims to create healthier snack options.
Inspired by his personal training clients’ desire for healthy alternatives to their favourite sweet, salty, spicy and savoury treats, CEO Michael Shoretz founded Beyond Better Foods in 2012.
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