Schweppes will give American consumers more of the ginger flavour that they want this holiday season, with the launch of new Schweppes dark ginger ale.
Tapping into increasing demand for stronger flavours, the dark ginger ale offers a bolder, darker and richer flavour experience while maintaining the traditional and refreshing ginger ale taste that fans love, the brand revealed.
“Ginger ale is a classic and favourite beverage during the holiday season, which makes it the perfect time to introduce the new Schweppes dark ginger ale,” said Schweppes brand manager Scott Smith. “Our goal is to give consumers more of what they already love by providing this refreshing option that taps into a growing flavour trend.”
Schweppes dark ginger ale is now available in 2 litre bottles at most major retailers in the northeastern states, including Maine, Massachusetts, New Hampshire, Vermont, Connecticut and Rhode Island, as well as New Jersey, New York and select regions in Pennsylvania. Additional package offerings of Schweppes dark ginger ale will be available in spring 2016.
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