UK milkshake brand Shaken Udder has entered the plant-based market with the introduction of a dairy-free sister brand, Shaken Other.
Made using coconut milk, Shaken Other is described as smooth and creamy and is currently available in two flavours: chocolate and strawberry.
Each 330ml bottle is under 200 calories, contains less than 5% added sugar and is gluten free. The product is also high in calcium, vitamin D and is free-from artificial colours, flavours or preservatives.
Shaken Other plans to launch more flavours, larger formats as well as enter other product categories in the dairy and plant-based sector.
According to Andy Howie, co-founder of Shaken Other, the inspiration for the name came from the challenge that ‘Udder’ is so strongly associated with milk and Shaken Other is a play on words.
He added: “We wanted to reassure our loyal consumers of our commitment to flavour whilst also being clear that this is a milk alternative. We believe that dairy-free drinks shouldn’t compromise on taste or choice.
“Packed with real ingredients and a yummy coconut-milk base, our exciting range of dairy-free drinks deliver uncompromising taste for anyone who can’t drink dairy, chooses not to, or just fancies a change.”
Shaken Other’s new chocolate and strawberry dairy-free shakes are available from Tesco for an RRP of £1.60, with other major retailers to follow.
Established in 2004, Shaken Udder milkshakes are available from several UK retailers offering a variety of flavours in 330ml bottles, 750ml bottles and kids cartons.
© FoodBev Media Ltd 2020