Shazam, the smartphone app that recognises pieces of music have moved into the packaging sector with their newly launched Vision Recognition technology.
Earlier this year, the company teamed up with Unilever ice cream brand Cornetto to feature a special app for this year’s European Football Championships with the aim to get connected with its younger customers.
The app, which features on packs of Cornetto brand Mini Mix gave consumers the chance to access a Cornetto microsite by using their phone and the app to scan the product. This then allows users in Italy, Spain, France Denmark and Belgium to select their team, take a selfie, or use existing images, and use country themed objects to customise their photos.
Gülsu Erdan, senior brand development manager at Cornetto Global said: “We know football loving teens are always looking for fun, which is why we’re thrilled to work with Shazam to be the first ice cream brand to include this new technology on pack.
“This innovative smart packaging activation game provides a fun way that we can engage with our fans, while giving them the opportunity to get involved with one of the biggest sporting events of the year.”
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