Food and drink producers must increase their efforts to attract the next generation of industry professionals, according to the organisation that represents manufacturers in the UK.
The Food and Drink Federation (FDF) claimed that nutritional experts, development chefs and innovation specialists were needed to continue the country’s position in global product development. It has now collaborated with leading food producers – including Nestlé, Kellogg’s, Premier Foods, Coca-Cola and PepsiCo – to develop a series of short films “that aim to build awareness of the people and processes involved” in creating food and drink products.
In three of the films, FDF talks to executives from McCain Foods, Coca-Cola and Kellogg’s about innovating in the food and drink industry, expanding choice for consumers and building better nutritional profiles through recipe change.
Coca-Cola’s Helen Munday talks about widening choice
FDF interim director general Jim Moseley said: “Few people in the UK public are aware of the nutrition experts, development chefs and innovation specialists involved in making the food in their kitchen cupboards. “These sector experts are constantly working to develop new products with new flavours or new ideas and using ingredients that give consumers variety and healthier options. In stark contrast to the cult of celebrity chefs, little is known of the years of development that go into perfecting products that people continue to enjoy as part of their daily life.”
Alexa Hoyland of Kellogg’s talks about improving nutrition
Moseley added: “The aim of these films is for FDF to showcase the people and processes involved in modern food production. Nine of the UK’s most successful companies explain their role in changing recipes for health, developing innovative new products and expanding choice for consumers. These films are just the latest initiative in FDF’s award-winning careers campaign to attract a talented future workforce into this world-leading sector.”
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