The new product, which comes packed in a 650ml PET bottle, combines pomegranate fruits from across the globe to create a rich and refined, naturally sweet taste.
Available from this week, the chilled juice is launching exclusively into 160 Waitrose stores priced at specially discounted price of £1.99 with a RRP of £2.99.
Adam Pritchard, CEO of The Simply Great Drinks Company, said: “This is an exceptional product and we’re excited by the initial reaction from consumers. We’ve spent the last 12 months researching the very best pomegranate juices from around the world in order to create this unique drink. It is a drink for discerning juice drinkers and those seeking a quality alternative to alcohol-free products. It has a healthy sweetness unlike any other juice on the market.”
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