Skinny Cow has debuted a new brand look and simplified recipe for its guilt-free frozen snacks, and will roll out a line of frozen yogurt bars.
The Nestlé-owned brand has updated the recipes across its products to shorten the ingredient list and remove unfamiliar ingredients. The frozen treats will come in new packaging that puts the spotlight on both the indulgent ice cream and the quality of its ingredients.
The changes will be accompanied by a new line-up of Greek frozen yogurt bars, available in two decadent flavours: ‘salt-kissed caramel’ features salted caramel swirled through sweet caramel frozen yogurt, while ‘chocolate fudgetastic swirl’ mixes creamy chocolate frozen yogurt and adds in ripples of chocolate fudge.
Both contain 5g of protein and no more than 110kcal in every bar.
Kevin George, director of marketing for snacks for Nestle Dreyer’s Ice Cream, said the improvements were prompted by changes in consumer demands.
He said: “Individual preferences and expectations are always evolving and now, more than ever, consumers are looking for quality ingredients in the foods they purchase. Over the past 23 years, Skinny Cow has developed indulgent products and treats – and this year the brand is delighted to announce that it has updated its recipes to incorporate delicious ingredients you can feel good about, without changing the flavours our fans love.
“We’re also rolling out a new line of Greek frozen yogurt bars, giving our customers even more ways to indulge – from ice cream sandwiches to frozen candy bars and cones – and now Greek frozen yogurt too.”
The new Skinny Cow Greek frozen yogurt products will soon be available in the frozen section of participating retail stores across the US, with a suggested retail price of $5.49 for a pack of four.
The launch comes little more than a week after Nestlé Dreyer teamed up with Hostess Brands to produce a range of ice creams and frozen snacks based on Hostess’ cake brands, including Twinkies, CupCakes and Snoballs.
The partnership will help consumers to enjoy the products in a new way, according to Nestle Dreyer’s marketing manager Rachel Jaiven.
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