Eco-conscious snack producer Snact will introduce a range of bars using fruit that would otherwise go to waste.
After a successful crowdfunding campaign, Snact said the bars have been created to help reduce the ‘1.4 million edible bananas’ that are thrown away in the UK every day.
The trio of banana-based snack bars is available in three flavours: apple and cinnamon, carrot and spice, and beetroot and cacao. The brand’s owners have stressed that the range is as much about taste as it is about waste, as it moves away from using dates as a flavour base in its natural snack bars.
Wrapped in home-compostable packaging, the Snact range targets eco-conscious consumers. The bars are vegan friendly, gluten free, and have no artificial flavourings, colours or sweeteners.
Ahead of the launch, Snact director Ilana Taib said: “The success of natural ingredient snack bars in supermarkets and health stores is clear to see, but with almost all of the bars using a date base, there is surprisingly little diversity in taste and texture.
“We’ve been out taste testing with bar samples and nearly everyone we’ve spoken to says they prefer the banana base, which gives the bars a deliciously soft and moist texture, which is perhaps not surprising given it’s the nation’s favourite fruit.
“It’s exciting to launch the bars on the backdrop of a campaign based around reducing food waste, which is something we’re passionate about and which is becoming higher on the agenda for everyone, whether politician, supermarket owner or consumer, and it’s clearly not something which is going to go away anytime soon.”
Last year Tipa announced an exclusive brand partnership with Snact for the compostable packaging used in its new range
Snact’s banana bars launch in the UK in September with a recommended retail price of £1.39.
© FoodBev Media Ltd 2018