“We believe a product should look great, work well and be good for the world,” said Mike Del Ponte, CEO and co-founder of Soma. “We realised that water filtration is an industry ripe for disruption and sustainable change. The incumbents have products that are not currently addressing all of the needs of today’s consumers: superior taste, phenomenal user experience, beautiful design, an inspiring brand and sustainability. We’re proud to unveil our first products, which have it all.”
The Soma carafe is 10.7in tall and holds five 8oz glasses of water. For Soma’s filter, the team searched for the preeminent boutique water designer. This search led them to David Beeman, a water filtration expert with over 35 years’ experience creating proprietary formulas for Starbucks, Peet’s, Keurig, The Coffee Bean and other leading brands.
The carafe and filters are sold exclusively online and is available for a special price of $50 for the carafe, three filters and free shipping.
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