A new brand will offer consumers in the UK a range of bite-sized cube snacks made from seeds and nuts.
Squbes is a novel healthy snacking concept from the Natureseeker team at Virginia Health Food available in two variants: spiced sesame and almond, and sea salt and black pepper.
The sea salt and black pepper flavour features sunflower seeds, linseed, chia and nigella seeds; the spiced sesame and almond variant also features almonds and sesame seeds, while the sea salt and black pepper flavour swaps sesame seeds for pumpkin seeds. Both are suitable for vegetarians, and only 167kcal per 30g pack.
The cube snacks contain nutritious seeds in every bite, and are high in fibre as well as being a source of protein and magnesium. The product comes in 100g resealable packs with a recommended retail price of £2.50, and 30g sachets for convenience snacking with a recommended price of £0.90.
Virginia Health Foods founding director Helen O Dowd said: “With the current trends for health and wellness, consumers are looking for alternative snacking options that meet their needs for a wholesome but delicious treat. As a result, the category is growing at 13% year on year, making this the perfect time for the new Squbes brand to launch.
“The show is a great opportunity to network with customers and trade buyers and we look forward to gaining first-hand feedback on our new product. Squbes is a nutritious savoury concept packaged in handy resalable bags so we are confident this range will be a success for our retailers.”
© FoodBev Media Ltd 2020