Vegan food producer Squeaky Bean has launched a ready-to-eat plant-based tortilla, which it says is the first of its kind on the UK market.
The plant-based brand’s alternative to the classic Spanish egg-based dish contains chunks of potato and onion in a ‘fluffy, golden’ chickpea base.
The tortillas can be heated in a frying pan or microwave, or eaten straight from the pack. Squeaky bean suggests its latest offering be enjoyed as part of a picnic or tapas-style dinner, as a snack, or served with fries and salad.
The brand’s parent company, Winterbotham Darby, has reportedly experienced a 69% increase in egg tortilla sales over the past three months.
With the introduction of a plant-based substitute, the company aims to offer those following vegan or flexitarian diets a convenient and filling meal without the complexity that it says is often associated with vegan food.
“We know some consumers struggle to find ready-to-eat and easy-to-create vegan food options, which can often mean those new to eating a plant-based diet, or who want to reduce their intake of animal products, perceive it as challenging,” said Sarah Augustine, Squeaky Bean’s co-creator.
“We also see a huge gap for egg replacement products, an area for which many of our consumers are craving tasty solutions.
“Squeaky Bean is meeting those needs with our new Potato and Onion Tortilla – in addition to our existing range of vegan food – which is super quick to prepare and packed with flavour.”
Squeaky Bean Potato and Onion Tortilla is available, for an RRP of £2.00 per 250g pack, from select Sainsbury’s stores nationwide.
© FoodBev Media Ltd 2020
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