A new on-the-go non-dairy smoothie that has described itself as “the cleanest and most natural protein drink ever” has launched a new campaign on crowdfunding platform Kickstarter.
Smooth Oats & Protein is looking to address the market prevalence of protein drinks loaded with additives, preservatives and synthetic flavours. The new lactose- and soy-free beverage contains 10g of protein in every 354ml bottle, and is available in both chocolate and vanilla flavours.
Described by co-founder Helena Lumme as “the perfect drink for a busy life where there’s no time for breakfast or lunch”, the vegan-friendly smoothie combines Scandinavian-grown oats with the cleanest pea protein available. It helps to balance blood sugar levels and stave off hunger.
At the time of writing, the product’s Kickstarter campaign had generated more than $5,000 of its $25,000 financing goal from 58 individual backers, representing an average pledge of nearly $640 per day. The brand has until 26 June to reach its crowdfunding goal.
A brand spokesperson added: “With the help of doctors, nutritionists and consumers, we’ve created Smooth Oats & Protein, the cleanest and most natural vegan protein drink available. Smooth Oats & Protein offers the best of leading-edge nutrition science combined with an uncompromising commitment to quality the natural way. And a passion for real food that tastes great.”
© FoodBev Media Ltd 2024