Stoli Group has launched a premium vodka in the US that uses real fruit juice, tapping into one of the vodka category’s most burgeoning trends.
It said that Stoli Crushed would become ‘the first premium imported vodka brand to enter the fast-growing “real fruit juice spirits” segment’. It will be available in pineapple and red grapefruit flavours – chosen for their current appeal within the category.
Stoli Group USA president and CEO Patrick Piana said: “The real fruit juice category is on the verge of explosive growth as consumers today are craving easy-to-mix spirits and real flavours. With Stoli Crushed, we are looking to elevate the category and to widen our spectrum of Stoli consumers.
As well as pineapple, there’s also a ruby red grapefruit version.
“We are tremendously proud of the high-quality pineapple and ruby red grapefruit flavors we developed and are marking this as our biggest innovation to date.”
Stoli Crushed is distilled and blended at the same distillery in Riga, Latvia as Stoli’s entire range of vodkas. Made from naturally gluten-free ingredients – including corn and buckwheat – and blended with real fruit juice, the brand expands on the Stoli Gluten Free launch in April 2016.
Stoli Crushed will begin its national rollout at retailers in the US in May. The 30% ABV beverage will retail with a suggested price of $16.99 for a 750ml bottle.
© FoodBev Media Ltd 2020