Stoli Group has announced the launch of Gator Bite, a range of flavoured rum liqueurs available in two variants: satsuma and coffee.
The line is born from the success of Bayou Rum’s satsuma liqueur, which will cease and instead live under the Gator Bite brand.
Gator Bite is an artisanal blend of Bayou Rum, infused with either satuma oranges or black coffee. The satsuma variant is said to have a fresh, honey-like flavour, while the coffee liqueur has notes of hazelnut and toffee.
Lauren Ryan Kiyak, vice president of marketing at Stoli Group USA, said: “Satsuma has had a strong following for the last five years in the flavoured liqueurs category as a mixer and as a ‘shot occasion’.
“However, as we rebranded Bayou Rum to be a more premium, craft offering focused on its Louisiana roots, it simply didn’t fit. We see great potential for satsuma and now, coffee, to take on exuberant, fun personalities under the Gator Bite brand.”
Last year, Stoli Group affiliate SPI Group fully acquired Louisiana Spirits and its Bayou Rum brand.
The 30% ABV satsuma flavour has a suggested retail price of $16.99, while the 26% ABV coffee variant retails for $19.99. Both are sold in 750ml and 1-litre bottles in the US.
Other brands in the Stoli Group portfolio include Se Busca Mezcal and Elit Vodka.
© FoodBev Media Ltd 2020