For the first time since the brand’s inception in 1938, Stolichnaya premium vodka has revealed a completely new primary packaging design.
The exciting new visuals from Stoli feature contemporary and premium cues while remaining true to the brand’s heritage. The design will be rolled out across the brand’s portfolio, which includes Stolichnaya flavoured premium vodka, Stolichnaya 100 Proof and Stolichnaya Gold.
The new look includes a taller and more elegant bottle, an anti-slip embossing on the neck that improves both pouring and control for bartenders, an innovative capsule with anti-counterfeit and anti-refill technology, a revised front and back label that highlights the brand’s use of high-quality spirit and a new craft label texture, refined medals and a beautiful, bold upgrade on the earlier Stolichnaya logo.
Stoli Group CEO Rob Cullins said: “The Stolichnaya bottle has been iconic for several generations, and now it’s the time for Stoli – as it is affectionately known – to make a new bold statement in claiming its position as the vodka.”
Stolichnaya marketing director Lars Vestbirk added: “Stoli has a long and proud history of vodka distilling. It has always been about the liquid: maintaining the original bold character and perfecting the unsurpassed alpha quality. Our vision with the new Stoli packaging is to reflect what’s inside the bottle and the brand’s substance and heritage. We deliberately seek to contrast today’s superficial vodka category.”
The new bottle will be available from the end of 2015 and early 2016.
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