Story pressés given updated packaging from Beatson Clark

Story’s range of sparkling fruit pressés has been given a unique new look from glass packaging manufacturer Beatson Clark.

The bottle features an idyllic country scene embossed continuously around the entire shoulder. The bottle shares mould equipment with a container from Beatson Clark’s general sale range, so the cost to the customer was reduced by more than half compared to a completely bespoke design, the packaging manufacturer said.

The update has been rolled out across Story’s range of eight flavours, which include white grape and elderflower, raspberry lemonade, and rhubarb and strawberry.

Story director Julian Sollom said: “We had been wondering how best to evolve the branding and it was only after a meeting with the Beatson Clark sales team that the opportunity to create a bespoke bottle was explored in more detail.

“We chose Beatson Clark because of their very pragmatic approach to this project, the compelling design they created for us, the time they took to understand what we wanted and the flexibility they showed in bringing the project to life.

“The end result is a stunning design and a bespoke bottle that has received great feedback from everyone who has seen it. We wouldn’t hesitate to recommend them!”

Beatson Clark business development manager Chris Palmer said: “We’re really pleased with the embossing on this bottle as it looks beautiful and reinforces the brand values that Story is trying to promote.

“We took a flexible, innovative approach to the project and delivered a cost-effective yet unique container for the client.”