At the first stage, products will be launched in three main cities: Beijing, Shanghai and Qingdao. At the second stage, they will be launched in Shenzhen and Guangzhou.
The launch event took place in Shanghai in the presence of senior officials from the local and global water industry, as well as key media and opinion leaders in China. The product launch will be followed by an extensive media campaign entitled ‘Smart Water – Safe Home’ at an estimated cost of $4m.
Source: Strauss
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