Stryyk, the UK-based zero-proof spirits brand which launched this year, has added Stryyk Not Vodka to its portfolio.
Available from this month, the beverage has undergone “a rigorous development process” to ensure it delivers on flavour and has taken inspiration from its alcoholic counterpart.
Distilled and bottled in the UK, Stryyk Not Vodka is clear in appearance and features cucumber and menthol notes with a sweet, wheaty undertone and hints of coriander. It contains no sugar, no fat, no carbs and no artificial flavours.
Stryyk was founded by Alex Carlton, creator of cocktail mixer company Funkin.
“Latest figures show that one in three people aged 16-24 never drink alcohol and those who do drink less. So with so many consumers now choosing to stay sober, it is important for pubs and bars to review their non-alcoholic offerings,” said Carlton.
“We are committed to offering the best tasting-zero-proof spirits to enable the trade to deliver flavour-driven, credible and stylish no- and low-alcohol serves for the growing number of consumers looking to limit their alcohol consumption.”
He added: “Stryyk Not Vodka is available in time for the key Christmas period to enable non-drinkers or designated drivers to enjoy the festivities. It is also perfectly timed for the new year when many consumers overhaul their lifestyles and limit their alcohol intake.”
The launch joins the brand’s portfolio which also consists of Stryyk Not Gin and Stryyk Not Rum.
© FoodBev Media Ltd 2018
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